Recess Lounge Grand Opening
When the owners of Recess Lounge wanted to remodel Olde City’s Lounge 125 and open it as an ultra exclusive lounge with after-hours capabilities, they contacted The Nouveau Image for the team’s branding, event planning, and artistic direction expertise. The Nouveau Image consulted the owners of what would become known as “Philly’s most exclusive playground” on the interior design of the club. The Nouveau Image also managed the lounges’ star-studded and highly publicized grand opening public relations campaign.
The grand opening campaign involved three main events. The first event was an invite-only sneak peek for the who’s who of Philly and local media to see what the lounge has to offer on that Thursday. Guests of the preview enjoyed food from Olde City’s Swanky Bubbles and complimentary cocktails from Marani Vodka. That was followed by Friday’s event: an invite-only opening party to an extended list of VIP’s. The grand opening campaign’s three days of events culminated with the public grand opening of the club on Saturday, September 19, 2009.
There were many high profile guests in attendance for the weekend’s activities. Notable guests included MTV television personality, Bam Margera and his wife, Missy Margera, as well as numerous Philadelphia Eagles, Flyers, and Phillies players. In addition, renowned stylist to the stars, Arnold Milfort, and visual-artist and painter, Ivben Taqiy, attended the festivities.