vitaminwater Uncapped LIVE Comes to Philly
The Nouveau Image brokered a deal on behalf of Sigma Sound Entertainment to be the official venue for vitaminwater Uncapped LIVE Philly. The 16-day event took place from August 26th to September 10th. During this time, guests and industry insiders got the chance to see some of the best Philly had to offer in entertainment.
vitaminwater uncapped LIVE Philly kicked off on August 26th with popular DJs Sammy Slice and Cool Hand Luke as well as a performance by Mike Taylor. Then on the 27th, the first round of the Superdope cipher competition kicked off. Also, Vice Magazine hosted a concert with indie acts The Homophones, Cat Vet, and Reading Rainbow. On the following night, Making Time threw a party for the under 21 crowd. On Tuesday the 30th, guests enjoyed a film screening of “Wet Hot American Summer” and “Friday the 13th” courtesy of the Philadelphia Film Society. On the 31st, a poetry showcase hosted by Ursula Rucker and Catzie Villayphonh took place. On September 1st, two.one.five hosted the first of its two showcases featuring a performance from Outerspace.
On September 3rd, the semi-finals of the cipher were held and two.one.five hosted its second showcase with performances from Work Drugs and Sun Airways. The next day, Babylon Cartel hosted a streetwear sample sale. On September 6th, new media professionals enjoyed a networking opportunity thanks to Technically Philly. On September 7th, Sigma Sound had its own showcase with performances from Ginger Coyle, Tye James, Broms, and Dilemma. Nikki Jean, the Philly born and raised singer/songwriter featured on Lupe Fiasco’s “Hip Hop Saved My Life”, performed a live concert the following night. two.one.five magazine presented a Boys vs. Girls event with six participating DJs and four MCs. The closing night party featured a set from world renowned DJ/producer Just Blaze and a surprise performance from Freeway.
The event helped to establish Sigma Sound’s venue space as a premier event space. It also served as a promotional opportunity for vitaminwater since guests were able to enjoy complimentary beverages from the company during all 16 days. Furthermore, the event began a new business relationship between vitaminwater and Sigma Sound that still exists to this day. Through this event, Sigma also earned a large sponsorship check.